As we reach the final step in our 10 Steps to Advertising Sales and Finance Compliance for Dealers series, we focus on a critical element that ties all your compliance efforts together: Regulatory Reporting. This step is not just about meeting requirements; it’s about creating a culture of continuous improvement and accountability within your dealership’s advertising, sales, and finance operations.
The Power of Regular Reviews
The cornerstone of effective regulatory reporting is establishing a dedicated team that meets regularly – ideally quarterly, if not monthly. These meetings serve as a forum to:
- Review key performance indicators (KPIs) established by the team
- Assess progress on implementing advertising, sales, and finance policies and procedures
- Evaluate the effectiveness of employee training programs on compliance matters
- Analyze the results of various assessments (website, lot walks, deal jacket audits)
- Discuss industry trends and best practices in automotive advertising and finance
- Address and resolve customer complaints related to advertising claims and finance practices
KPI Dashboard: Your Compliance Compass
Implementing a KPI dashboard is crucial for tracking your dealership’s compliance health in advertising, sales, and finance. This dashboard should monitor:
